Once our editorial plan is ready, it’s time to write the blog articles .
There are two indications that I want to leave you so that your articles bring a real benefit to your blogging strategy:
- Always focus on the quality of your texts
- Publish new articles constantly.
Always remember that an effective article mainly manages to achieve 3 objectives:
- Responds to the search intent (or search intent ) of your audience
- It ranks well on search engines
- It is conversion oriented .
But what does it mean? Let’s take a closer look at all these 3 points
Responding to the search intent means intercepting why a user did just that search: is he looking for information? Is he considering making a purchase? Or maybe he’s already ready to buy and just looking for where to do it?
It goes without saying that being able to intercept the search intent can help Hong Kong Phone Number List you a lot to write the best article for that person who guides them precisely towards the goal they want to achieve.
But how do you understand search intent? Also in this case Semrush comes to our aid as for each keyword it is also able to give you the search intent of the user.
In fact, here is an example for the keyword “women’s sportswear”, where you can find search volumes, related keywords and also the search intent for each keyword.
There are 4 search intents:
- Informational (I) : The user seeks an answer to a specific question
- Navigational (N) : the user searches for a specific page or site
- Commercial (C) : the user is looking for a brand, product or service
- Transactional (T) : the user wants to complete an action (e.g. a conversion).
Therefore, understanding the search intent for each article will help you create extremely effective content . But that is not all. It is in fact also important that the article is positioned well on search engines so that your users are able to find it.
And this is where the concept of SEO copywriting comes into play , i.e. all those SEO techniques that will help you optimize your content for search engines and get your articles up in Google’s SERPs.
But we also said that the article must lead to a conversion. The time has therefore come to add CTAs, i.e. calls to action.
Let’s see what they consist of.
Add clear and effective CTAs
We have seen that a blog must never be an end in itself but must always be a means to achieve something: a conversion , in fact.
Very often we talk about conversion as a synonym for sale. In reality, a conversion is Numbers Lists all the actions we want the reader to perform through that article. It could therefore, for example, be just a sale but it could also be another action, such as:
- Fill out a form
- Book an appointment
- Download a resource
- Subscribe to the newsletter
- Call the office
- … and so on.
To be able to obtain these conversions, it is therefore important to include what are called CTAs (calls to action) , i.e. calls to action , indications on what the reader should do after reading the article.