You’re not reaching your goals, you’re not getting enough new clients, and you need to sell more . Is your sales team not closing sales? Is marketing not getting enough leads? What are you doing wrong?
As a manager, you can often be so wrapped up in your business that you lack a clear, objective view of reality. Below, we’ll give you some clues as to why your sales plan might be stalling.
5 criteria to identify the problem of your sales plan
The key to finding out why your sales plan didn’t work is to detect where the bottleneck is . Although we believe that the fault lies solely with the sales team, bad or good results are not an isolated event. Here are some criteria that you should start analyzing:
- You don’t get enough revenue : A basic rule of the market is that everything is commoditized. But what does commoditization mean ? For us, it is the worst enemy of companies that provide any type of product or service .
A commodity is something that does not have sufficiently differentiating characteristics between different manufacturers of the same product. And when there is no good differentiator, we often choose one product over another based primarily on price .This forces companies to enter into a price war that is very difficult to escape. What are the differentiators of your product or service? Do your customers perceive it? Imitating is easy, competing for a few pesos when you have the resources is also easy. But innovating and providing is difficult.If you’re not getting enough revenue, it may be because you’re not adding value during the purchasing process , from when a prospect visits your website until they decide to close the sale, for example.
You’re selling to the wrong customers:
- We often hear managers say that they are not selling despite investing in campaigns and hiring more staff. As novice salespeople, we always think that customers are customers, however, we are not for all customers, and not all customers are for us .
When we try to sell without knowing our competition, we are losing money. When we try to sell without knowing who our ideal client is and what buyers need, we are losing money. The key question is, have you identified your potential clients?If you stick to selling to the wrong people, you won’t sell anything . The buyer is empowered, informed by technology, germany telemarketing list impatient and wants a personalized experience. How can we anticipate their needs.
Your sales plan is inefficient or simply non-existent :
Does anyone go to war unarmed? The 4 keys to a successful sales plan absence of a sales plan is the cause of the two points above. It serves to establish objectives and guide the actions of the teams to meet them . Without it, it is very likely that you are constantly losing money, time and effort.
How do you know if your sales spam data plan is working? Metrics are essential tools for analyzing the efforts of work teams. Measure the efficiency of your sales process with the help of this article and start evaluating options to correct it.
You have many salespeople but few sales:
This is a classic. Remember that quantity does not equal quality. Hiring more staff, hoping that sales will increase is a common mistake but just as serious as the previous ones. Does your company support the operating costs?
You probably haven’t considered that sales are not the only factor for growth, but also profitability. How feasible is it to make your business sustainable and profitable by increasing your workforce.