Which Social Media Platforms Twitter provides its users with a steady stream of new content and information from across the Internet. It may not have the same extensive audience as Facebook and Instagram, but it’s one of the most accessible networks in the world. Twitter has millions of engaged users every month, and nearly every brand in the world has an account to update its customers. And 82% of B2B businesses market themselves on Twitter.
What works on Twitter? Informative, compelling, and concise messages – since Twitter limits its users to 280 characters or less. That being said, Twitter is one of the best social media platforms to increase brand awareness.
4. YouTube
Number of monthly active users worldwide: 2.6 billion
Demographics: Men and women, 18-65 and older
YouTube is the second-largest search europe cell phone number list engine in the world – after Google. Since so many people use it, it’s kind of a catch-all when it comes to content. But that doesn’t mean you can’t use this social media platform for your business.
What works on YouTube? Instructional videos, product reviews, and similar content do incredibly well. Think of it as educating your target market. Once you make and post a video, it will show up in Google and things to consider when hiring a copywriter or agency YouTube search results – and you can promote it on your other social media accounts. When your customers want to learn, they turn to YouTube.
5. LinkedIn
Number of monthly active users worldwide: 310+ million
Demographics: Men and women, ages 25-64
LinkedIn is one of the world’s top social media platforms, with at least 849.6 million members worldwide. When it comes to professionalism, no social network compares to LinkedIn. It’s a thriving community where business owners and employees can share and connect on a professional level.
What works on LinkedIn? Since it’s more formal than other social platforms, its users respond better to B2B content than B2C. That means companies that market to businesses as clients will have more success than companies that market directly to consumers.
Influencers and decision-makers are active on LinkedIn, so you can make a sale if you get your brand and message in front of them.
6. Pinterest
Number of monthly active users worldwide: 445 million
Demographics: Women, ages 18-64
Pinterest is often overlooked, but it’s an online purchasing powerhouse and leading social media platform. 48% of social media users use Pinterest to inform their purchasing decisions. And in 2021, Pinterest earned $2.58 billion in revenue.
What works on Pinterest? Visual content that people can “pin” to their boards. This includes everything from clothing, accessories, and home décor to infographics and photography. Pinterest is one of the best social media platforms to promote new visual content and grow brand awareness.
Let the power of social media grow your business like never before!
At Impact Group Marketing, our social media specialists know how to get the most from Facebook, Instagram, and other leading platforms. We’re always up to date on the best practices and latest trends b2c fax in social media marketing, and we’ll work hard every day to help you get the results you want. Contact us for a FREE consultation.