Ny company, even if it does not operate online, has customers. It targets, so it must have developed a marketing funnel. But what is it? The marketing. Funnel is an ideal representation of the “Journey” that people who don’t know us make starting from the what it is and how it can help increase turnover first information they receive about our offer up to the purchase or, in the worst case, abandoning the relationship they have. Established with our company. The funne.L is one of the pillars of traditional marketing . Experts confirm that the same methodology for evaluating communication tools and campaigns, however, can also be applied to digital marketing , with some simple precautions, in particular content marketing .
Strategy will have to go through
Those who deal with marketing must be able to. Create real digital experiences that put the customer (or prospect) at the center. Of every interaction, through ad hoc .Communication opportunities and personalized content. s of the digital marketing funnel. Here they are.All versions of the marketing funnel have as their entrance to what it is and how it can help increase turnover the funnel (the widest part) the phase .Of creating the so-called ” awareness “, I.E. Knowledge and involvement in the brand. In traditional marketing email list this occurs mainly through advertising . In the digital one, however, the direct involvement of the user in. Online word of mouth is possible (indeed, desirable) . The idea is to encourage those who visit the site to share the contents, thus adding a legitimacy and authority. That the advertising message does not have. The same goes for search engine rankings. This is why the exposure
There are some key element
A mix of seo (search engine optimization) activities , useful to ensure that our contents can be found in searches. With the most common keywords; content marketing, to create content that the visitor is willing to share, and community. The latter, in particular, will contribute to giving a notable boost to the “Viralisation” of messages and content online, through free but very effective actions such. As commenting, sharing, tagging or posting. If, then, all this is seasoned with banners, the entrance to our funnel has been created.
Once the Numbers Lists prospect has reached .Our institutional home page, the objective of the marketing. Actions becomes “Retention”, I.E. The ability to keep. The visitor on our site as much as possible, encouraging him to return to visit us. The “suggested” are a good way to achieve the goal. This is the indication of products,