Despite dynamic technological progress, many entrepreneurs are still wondering what engagement rate is ? Well, it is a commonly used measure of the effectiveness of a marketing campaign. It shows users’ engagement in the content presented to them, taking into account aspects such as likes, shares and comments.
We may come across many conflicting opinions about the engagement rate. Some people believe that it is worth basing their marketing strategy on it, while others claim that taking into account its value in an advertising campaign is unnecessary.
However, it is important to remember that engagement is one of the most important aspects of any promotional plan.
How to use engagement rate in your marketing strategy
Therefore, it is worth analyzing the effectiveness of undertaken activities on an ongoing basis, measuring various indicators. One of them is engagement rate.
Engagement rate is not a simple indicator. It is difficult to clearly define an engaged Ws Database customer, because depending on the nature of the campaign and the goal of a given brand, this term can be used in different contexts.
However, it is worth knowing the engagement rates on the platforms most often used in marketing strategies. So where and what is worth measuring?
How to Calculate Engagement Rate Engagement Rate
Most marketing strategies involve operating on multiple channels. You should then remember that comparing engagement rates between Numbers Lists individual platforms is not a good idea. A much better solution is to regularly analyze the effects and compare them with the results achieved in the past.
This will make it much easier to assess the effectiveness of undertaken activities and implement changes that will increase the effectiveness of the promotional campaign.
Engagement rate is a very important element of every marketing campaign. In the context of digital marketing, it plays a special role, especially in the analysis of ROI, i.e. return on investment.