First things first: what is meant by blogging strategy?A blogging strategy is a set of actions that we perform on our blog so that our content can help us achieve our goals.The objectives of a blog can be many , such asimprove our ranking on search enginesincrease trafficincrease newsletter subscribersIncrease Salesand so on.All the actions we create to achieve these goals will then be part of our blogging strategy.The more our strategy is defined, therefore, the more we increase our chances of success because we know with greater certainty, for example, which are the best topics to cover in our blog, how to best promote them and how to win over our readers.Now that it is clear what a blogging strategy is and why it is important to have one, let’s go even deeper and see in detail how to create an effective blogging strategy.
How to create an effective blogging strategy?
There are essentially 9 steps to create an effective blogging strategy , capable of making you reach your goals:
- Define your goals
- Know your target
- Do effective keyword research
- Create the editorial plan for your blog
- Write high quality articles consistently
- Add clear and effective CTAs
- Promote your content
- Link building effectively
- Analyze and optimize results.
Let’s find out all these points more closely.
Define your goals
We talked about blogging as a journey. But not a journey for its own sake, made just for the sake of traveling but a journey with a specific purpose, a defined destination.
Therefore, to be sure not to make a wasted journey, it is important to have a clear understanding of our destination . And it is precisely for this reason, therefore, that we must be clear about the objectives we want to achieve with our blog .
Having a blog is a big commitment. In fact, it takes a lot of time and resources to create good SEO-optimized and conversion-oriented articles.
Without having clear objectives, we risk wasting a lot of time and a lot of energy and then not seeing tangible results that will inevitably lead us to abandon our project.
Know your target
Another point that you absolutely must include in your marketing strategy Canada Phone Number List is the analysis of your target – which translates into knowing your audience deeply.
Knowing who you’re targeting is in fact the best way to be able to write tailor-made content for your readers – who, let’s remember, are also your potential customers.
I’ll give you an example.
Let’s say you have a blog about technology. In this case it is extremely important to know if your readers are digital natives or if they are people who can barely turn on a printer.
By studying your target in depth, therefore, it will be easier for you to understand their problems and needs , use more appropriate language and offer different and more targeted solutions.
But how do you get to know your audience? The answer is simple: by talking to Numbers Lists them and listening to them carefully . Read the questions that are asked to you via email, in the comments or on social networks but also those that you find in the forums of your same sector, under blog articles similar to yours and so on.
Then create what is defined as a buyer persona , i.e. an identikit of your (or yours!) ideal customer:
- Who is? How old are you? Where does he live?
- What are its features? What is the purchasing process that follows? Buy on impulse or after a thoughtful choice? What communication channels do you use?
- What are its goals? What does it want to achieve?
- What are his problems? What are its obstacles?
- … and so on.
To help you, I have created the template for creating the buyer persona that you find below. Also use it as a track to analyze your audience.
