Improving a website’s SEO requires a series of key strategies to make our website much more successful in every way. However, what many don’t know is that learning when and how to analyze UX metrics is also extremely important.
If you want to learn how to measure user experience, as well as everything this factor can do to improve your website’s SEO, we invite you to continue reading.
How is UX defined?
User Experience, or better known by its Spanish translation as User Experience, refers to the perception a user has of a product , website, or digital service at the time they use it.
It can be positive, average, or negative, and it provides us with valuable information about what we can improve in our business, website, and even product to meet the needs of as many users as possible and ensure a pleasant user experience.
What are UX metrics?
UX metrics refer to the graphics, data, and information that provide a general or specific idea of how a user perceived our website based on their behavior on it.
What does this mean? Well, it measures data such as the number of clicks on the page, the number of interactions with form advertising database fields , subscriptions, whether the user scrolled to the bottom of the page, how long the user stayed on the website, and whether the user clicked on any links in the text.
All of these activities can give us an idea of which strategies are working and which aren’t , based on the number of people who interacted with them or how many people left the website within the first few minutes.
It’s no secret that
SEO refers to all the strategies useful for achieving good search engine rankings . However, what good are excellent SEO techniques if the visitors we get quickly abandon the page or simply don’t take the actions we expect?
Clearly, this is not how to improve the loading speed of h5 websites? beneficial to us as virtual business owners, so it is necessary to decipher what is going wrong in order to correct it, and that is where UX and all the information it can offer us comes into play .
Furthermore, Google has the ability to measure the user bounce rate of a particular website, and this indicates that the content isn’t relevant enough, so it doesn’t prioritize its ranking in search results. We must avoid this at all costs!
Can SEO be improved by analyzing UX metrics?
The truth is yes, this has to do with what we mentioned in the previous point, and that is that when we know which! interaction vietnam data fields are not being successful, or if the loading speed is poor and even if the content is not relevant to a large number of visitors, we can improve it.
But how is! this determined? Well! through what! are known as dead! clicks! rage clicks! excessive scrolling! and quick visits. We’ll define! them in the! following lines.