How to take advantage of visits to our website?
Your company’s marketing team is probably working hard to secure a number of monthly visits to the company’s website. Each of these visits will leave a trail, which we can use for prospecting.
Why do we want to do this? Because visitors are likely actively looking for a solution to a problem. In fact, Gartner research finds that when B2B buyers are considering a purchase, they spend just 17% of that time meeting with potential suppliers. They spend the majority of their time (27%) doing independent online research.
If you’re currently a HubSpot user, you can install the tracking code on your website to start tracking which companies are visiting your website, or you can also use various tools, such as Clearbit. (We demonstrate this in the video below.)
What is HubSpot Website Tracking Code?
The HubSpot tracking code is unique to each HubSpot account and allows HubSpot to monitor your website traffic . The tracking code is automatically included in HubSpot blog posts, landing pages, and website pages. You can read more about the bulgaria telemarketing list tracking code here . If you’re not yet a HubSpot user and want to move forward with this, we can help.
After moving forward with the installation of the tracking code, you will be able to have more information about the visits in HubSpot, using the Prospects tool.
Define target accounts
It will be essential to understand that we will not contact every company that visits us, only those that are of interest to us because they are part of our ideal customer definition (ICP). An ideal customer profile (ICP), commonly known as an ideal buyer profile, defines the perfect customer for what your organization solves. This is a fictitious company that how to create high-quality content with ai in 2024 has all the qualities that would make it the best fit for the solutions you offer.
Consider these features to identify the perfect fit:
- Budget/Revenue/Company Size
- Industry
- Geography
- Legality
- Limitations of the product or service
Once you have your ICP clear, you can define target accounts to create a prospecting strategy. Target accounts are the organizations you want to work with and that fit your business.
Do you know HubSpot’s ABM tools?
Find companies with activities that match your target account criteria
There are different tools that can provide you with this information, we recommend some:
- HubSpot
- Clearbit
- Leadfeeder
- ZoomInfo
I have the data of the companies that visit my website, now what?
All that’s left is to get contact information. To do this, you can use tools like Linkedin Sales Navigator or Apollo.io to automatically enrich your philippines numbers marketing automation system and CRM with data in real time.
Website visitor data in your CRM tool can help you find new prospects and identify potential customers to talk to. With this information, you can create a prospecting strategy that will help you connect with more people who need your products or services.
We wish you a good prospecting!
If you are ready to tackle the adoption of a solution like the one we discuss in this article, we invite you to schedule a call with us, tell us about your challenges and we will help you move forward.