Page is a text of up to 150 characters that introduces the main features of your offer. Its content should align with your marketing campaign (if there is one) and specifically target your audience. Additionally, it should present your product or service in an attractive and compelling way so that users decide to perform the action you propose.
In the description, you can also explain what america cell phone number list will happen when they convert: if they will receive an email, if a document will be download, or whatever applies. This will help your potential customers know what to expect and builds more trust in your business.
Clear and Compelling Calls to Action
We have already made it clear that for a visitor to become a customer, they must perform an action. How do they do it? The options can be two: either fill out a form (we’ll talk about that later) or click a button. That button and the text indicating and promoting the action to be taken are the call to action (or CTA) of your Landing Page.
How crucial are they?
Well, let’s say you could have all the elements that make up a Landing Page, but if you don’t have effective calls to action, it will be difficult for people to convert. For this, you ne to ensure that the calls to action on your page are:
- Clear, so that the potential customer k these allow you to detect which nows what action they will take,
- Compelling, because user suction doesn’t end when they arrive at your Landing Page.
As our client could tell you, there are several strategies to optimize the efficiency of calls to action. For example, having the button move as the user scrolls through the page. You can also include more than one type of call t united states business directory o action to give multiple options to visitors to your Landing Page.