If you want to become a successful blogger , there are several skills you should acquire and develop over time. For some of these, only a little practice and good will will be needed, while others will require a little more in-depth study.The positive thing is that they are skills that everyone can learn and for each point I will also explain in detail how to do it.The first skill I recommend you develop is on digital marketing .Having a blog capable of generating economic income, in fact, does not only mean writing articles but it means having an overview of the whole process that leads from the acquisition of a user to post-conversion.
General knowledge of digital marketing
The blog is just a cog in this process. Acquiring digital marketing skills will therefore help you to have a clearer understanding of the entire process and will be useful for optimizing your blog in the best possible way with a view to the results you want to achieve.
It is in fact important to be able to develop what are defined as “T -shaped skills” .
In fact, there are 3 types of skills :
- the skills at I , where we are experts in only one thing
- generalist skills , where you know a little bit of everything but are not experts in anything
- T-skills , where you have knowledge of many areas but are then China Phone Number List experts in only one thing.
It is therefore important to be able to develop T-shaped skills on all digital marketing and then specialize in just one area, such as blogging, for example.
And what are the top digital marketing skills you should develop to get the big picture clearer? Here they are:
- SMM (Social Media Management)
- Email marketing
- Content Marketing
- Video Marketing
- Data Analysis.
There are numerous books that I recommend you read on these topics. I recommend starting with these 15 digital marketing books .
Perfect mastery of WordPress
Although there are many CMS (Content Management System) on which you can create and develop your blog , my advice is to start with WordPress and learn how to use it in every detail.
This is because WordPress is by far the most used CMS in the world and also the most functional. In fact, unlike many other CMSs, WordPress is fully customizable and has thousands of plugins – even free ones – that extend its functionality according to your needs.
And if you want to manage your customers’ blogs, know that they will almost certainly Numbers Lists have a WordPress blog . In my career I have managed and developed hundreds of blogs for my clients and only once have I managed a non-WordPress blog.
This makes you realize how important it is to learn how to make the most of this tool.
3. Excellent writing skills
Another fundamental skill to be able to develop a successful blog is to have excellent writing skills .
There are millions of blogs in the world and the competition is very high. The only way to truly distinguish and stand out is to be able to offer true value to our audience.