HTML emails and newsletters have become increasingly accepted in the . Newsletter Optimization B2B sector over the last two years. Many companies have switched their newsletters to HTML versions.
In addition to search engine marketing
Email marketing is one of the most successful home owner database and efficient online tools. In addition to ensuring compatibility for email clients such as Outlook, Lotus Notes and Thunderbird, important design principles also apply to newsletters .
The portal iBusiness, the portal for news and trends in the new media sector, has compiled ten principles, based on layout and attention analyses, for optimizing newsletters:
Strong contrasts between foreground and background increase attention.
Contrasts can be created with brightness (black/white) as well as with colors
Complementary colors create higher contrast and more attention than colors that are close to each other in the color space.
> Images are particularly eye-catching when programmatic advertising: what is it, how does it work? they are . Newsletter Optimization placed in front of a neutral background because of the high figure-ground contrast.
> The general flow of attention goes from top left to bottom right. This pattern is valid for all viewers in the Western cultural sphere. Designers should either follow this pattern or deliberately break it with particularly attention-grabbing elements.
> A particularly attention-grabbing point is in the top left corner of the newsletter. The company logo is usually located in this area.
> Another area of high attention is roughly between the top . Newsletter Optimization left corner and the center of the image. This area is particularly suitable as an entry point for the viewer.
Grouping attention-grabbing and attention
Depriving elements together (relative positioning) can increase attention to all grouped elements. So if an element is to receive more attention, sometimes it is enough to place this information closer to an attention-grabbing element or area.
> In order for elements to receive particularly philippines numbers high levels of attention, designers also need a quiet environment, i.e. areas that attract less attention.
> Less is more. The high attention-grabbing effect of individual elements is better achieved when fewer elements compete for attention overall.