A phrase by Simon Sinek that has always struck me a lot and that has become a mantra in all my communication isPeople don’t buy what you do, they buy why you do it.So don’t just tell who you are and what you do but focus above all on why you do it, what is your vision, what are your goals, what are the values at the heart of your business.Attract people who share your same values, who believe what you believe . This will build a strong empathy with your readers, position you as an expert in your industry, and demonstrate to your audience that they can trust you and the solutions you offer.
Build a connection with your audience
To write an effective about page it is not only important what you say but also how you say it . Writing a boring story that no one cares about isn’t going to help you create a sincere and lasting connection with your audience.
So how to set up the communication of our about page? First, write Brazil Phone Number List in a simple, understanding, conversational and friendly way .
Be honest and show humility. Honesty is always the best choice, especially when writing an about page with the goal of building an authentic relationship with your readers.
Talk about your experiences, your strengths, your successes and your failures. Don’t lie just to make the story more interesting . If your readers realize you’re not telling the truth, you’ll lose their trust and be nearly impossible to regain.
Remember:
you can fool everyone for some time and some forever, but you can’t fool everyone forever.
Concentrate only on the essentials
you don’t have to tell everything about your life but only the fundamental points that have led you to be who you are and to do what you do.
Remember to put your audience at the center of everything: how Numbers Lists can you help them? How will your products or services improve their lives? What are the benefits they will get through your blog and your services?
Also strengthen your social proof by adding testimonials from people who have used your products or services or a list of companies you have worked for or partnered with.
And also remember that the about page must not be an end in itself but must be inserted within an internal path that you have designed for your audience. Then add links to the most important pages of your website, the most relevant ones, which add value to your page.
