You have set up a website – you have a store, a company card , a thematic portal and you realize that the Google search engine is an essential source of traffic for the website. For this reason, you decide on positioning, activities aimed at achieving high positions for queries […]
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Choosing a marketing strategy is not easy, especially if you are just starting your online business. Today, it is not enough to create a good website – what is important is popularity on the Internet, which will translate into an increase in traffic and conversion. One of the best solutions […]
Despite dynamic technological progress, many entrepreneurs are still wondering what engagement rate is ? Well, it is a commonly used measure of the effectiveness of a marketing campaign. It shows users’ engagement in the content presented to them, taking into account aspects such as likes, shares and comments. We may […]
Google announced the implementation of new guidelines related to creating web content. However The changes concern the update of the spam link detection system, created in December 2022. What does this mean for your website and how can you optimize your page content to avoid falling in search engine rankings? […]
Do you remember a situation when you were verified when registering in an e-shop? You may have had to check a box like “I’m not a robot” or type out content in a slightly distorted image. This is what Re CAP TCHA looks like in practice . What else is […]
Before you start creating content, categories or graphic design of the website, you should consider its name. There are many reasons why the importance of a domain cannot be underestimated. One of them concerns the possibility of ranking your website at the top of Google. Another reason comes down to […]
No One Will Be Convinced Anymore. By a Story About the Advantages. Of Your Company or Promises. Without Any Evidence of Their Fulfillment. However It is natural that customers will believe what they see or understand rather than what they hear. However, there is an effective way to influence them. […]
Each lead is a potential customer for the products or services offered by your company. This is a rather general definition that should be clarified. At the beginning of the purchasing path (Buyer Journey), a consumer interested in a given brand’s offer is classified as ordinary leads. In the next […]
Think about what you want to achieve through inbound marketing activities. Without setting goals, you won’t be able to measure results. First, you need to understand the company’s overall priorities. The first thing that comes to your mind is probably sales. This is what it all comes down to. However, […]
Inbound marketing software is a tool that will help you streamline all your inbound marketing tasks. The software not only allows you to plan and configure subsequent activities. A big advantage is the ability to analyze data in real time. Thanks to the analytical function, you will be able to […]
