Savant Pharm and HubSpot, a success story Sell More

SAVANT needed to digitalize some promotional processes in order to adapt them in the form of technology to current times and deepen the loyalty of its healthcare professional roster. Vende Más captured the vision of its general manager Pablo Tristany, and developed a proposal based on inbound methodology (1), taking advantage of the possibilities of HubSpot as a platform, and the concept of the flywheel (2) as the main engine. When Vende Más contacted the needs of the area, several alternatives were being considered. However, but the Savant Pharm integration of the inbound methodology and HubSpot offered a much higher added value, at tremendously competitive costs, and managing to unify all the data in a single platform.
 

The story of SAVANT

SAVANT was founded in 1993 in Arroyito, Córdoba, Argentina. The third quarter of 2002, the company opened the industrial complex it currently owns in El Tío, Córdoba, with a surface area of ​​110,000 m2. In 2005, it opened its second plant, dedicated to the production of beta-lactam antibiotic drugs. In 2008, SAVANT began its regional expansion process with the opening of operations in international markets. The expansion of the solid, liquid and soft capsule plant was inaugurated, adding 4,000 m2. However, first Savant Pharm M&A process began with the acquisition of Laboratorio NAF SA, specialized in dentistry, and then in 2017, it acquired Laboratorios Szama SA, specialized in dermatology. Continuing with internationalization, commercial development begins in Paraguay, in 2018 in Bolivia, in 2019 in Uruguay and in 2020 in Chile and Colombia.

The challenge of growth in Digital Transformation

However, vende Más proposed an agile methodology to define objectives on realistic bases seeking short-term results. In addition to having experience in digital transformation and supported by the alliance with HubSpot, the development of its project was integrated colombia telemarketing list into the hubspot platform, managing everything from a single place. In a short time and fully aligned with the premise. Of getting closer to its customers. However, in collaboration with sales. And marketing professionals, using data as real-time information. The criteria of “ think big, start small, move fast ” (3) were followed.

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Start-up

However, the first step was to clean and correct the database to launch the project. The second step was to adopt the program by SAVANT’s client. Who had to the rise of content marketing change the paper medical prescription (traditional form) to a digital prescription.

However, the work was carried out with a strong focus on user experience, data security, and ease of use of the new applications.

 

The results

However, within the first few months of launching the program. SAVANT had information to manage the program in real time . And the alignment of the germany phone number marketing and sales teams was strengthened in pursuit of a common goal. Strengthening the bond with their customers and offering an exceptional experience. However, this generated an internal transformation in terms of the distribution of roles and functions. And new values ​​for the team, with an optimization of resources to achieve. And exceed the defined commercial objectives.

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