Do you want to receive more positive online reviews for your business? During the webinar recently How to given by Carlos Guzmán from WSI. We talked about reputation management. In case you missed it, you can watch it here . Carlos Guzman , WSI Digital Marketing Consultant, speaker and author, was CEO of different technology companies over the last 20 years, before joining WSI in 2004.
Why is online reputation so important?
More than ever, consumers (both B2C and B2B) are looking at online reviews and ratings. Before deciding where to spend their hard-earned money because they trust those reviews. Not only that, 97% of shoppers who read online reviews from company data other. Consumers also read the businesses’ responses. Which means that not responding or ignoring them is a bad strategy.
How to respond to negative reviews Reputation Management?
Since the public considers reviews that are too good to be suspicious, negative reviews increase your credibility. Harvard Business School found that Numbers Lists consumers like to see a mix of good, moderate, and poor reviews when trying to determine whether a business is trustworthy. they are more likely to visit a business that responds to negative reviews, Additionally, 40% of consumers expect brands to respond within an hour of making a comment on social media, while 60% expect a response within 24 hours.