Format for lead generation that uses an internal form, therefore disconnected from the. Advertiser’s website. Here’s how .It works, what motivations have pushed the. Platforms in this direction and what advantages it offers.
Published on 13 jan 2020
Andrea boscaro*.
Giorgia lupi, an important data designer, during her stay .In new york, attempted a strange experiment: after having agreed on a legend. With a friend in london, she exchanged letters describing her experiences with her for a year, but composed only of symbols .And quantities so as to experience. Firsthand what he has always said: “Data does not exist”. It is the facts that exist: data is one of .The ways in which men represent them to
Communicate and interpret them
We are all aware today of how. Central the possession and use of data. Is in the competition between the large digital players and the reason. For an important innovation in google ‘s advertising offering must be sought precisely in the datato. ads what facebook and linkedin had. Already launched in the previous months: lead generation
What are country email list lead generation
This is a format that does not. Require, after the advertisement, the existence of external site or a landing page : the filling out of the form in fact takes place within an environment provided by the various platforms and is independent of therefore from aspects. Of usability and conversion of the advertiser’s site. To reinforce the immediacy of this format, in some cases the user data is even pre-filled by drawing on .Information that the platforms already possess such as name,
surname and email Introduce into google
Given the growing mobile traffic , the finalization of the. Path requested by the advertisement will not risk being put at. Risk by inadequate sites or more simply by the transition between navigation within a social app and a website;
the visibility of the extent to which the various contact form.S are filled out allows platforms to introduce cost-per-lead oriented charging models so as to be competitive in their advertising offer;
facebook then allows a subsequent retargeting action towards those who have not Numbers Lists filled out the form.It is clear, however, that the reasons for the introduction. Of this new format also lie in the interest of the large platforms:
