It gives us real-world data from Google searches that we can use to review our strategy to improve our decisions , and also to see how we’re performing in terms of SEO and the results we’re trying to achieve.
With this tool, you can see which keywords are bringing you the most traffic and their ranking on Google.
However, in this post, we’ll focus on internal linking. We’ll discuss the characteristics of a good internal link, where we can add them, their value, and how they help Google bots find information.
Ultimately, they are important both for achieving a better user experience and for getting Google to crawl our entire website.
Table of contentsThe links section in Search Console
In Search Console, there’s a section called links. We can click on it and we’ll see two large blocks.
Search Console links
In the left column, we have the external links. This first block shows us which pages on our website receive the most links from external websites.
The right column shows the internal links, that is, the pages that have received the most links from other pages on our own website.
We also need to see if the landing pages we’ve
Created with the intention of positioning them and attracting potential customers are receiving enough internal links compared to other pages that may be less important to us.
The best thing we can do is physician database export all these pages that receive internal links into an Excel or spreadsheet list . We’ll then identify those we want to boost with internal links and select them.
Excel internal linking
We can improve and enhance the content of these pages and then add links to them from other pages on our website that cover the same topic.
Characteristics of a good internal link
You need to know which pages you should link to these new pages you want to boost. It’s not about randomly adding links key factors affecting the quotation of h5 website production wherever you see fit. Internal links need to have the proper context.
Google analyzes content into topics, groups, entities, categories… whatever you want to call them. Internal links must meet certain requirements:
Search for related pages with Search Console
Next, we’re going to take one of those URLs that has few internal links pointing to it and search Search Console for other pages related to that topic.
Imagine we want to promote a URL that talks about “Landing pages”.
Go to Search Console and click on phone number iran the “Search Results” section. There’s a “New” filter, and you can filter the results by Query, Page, etc. Select “Query”:
search results filters
Next, a section opens where we can enter
Words that contain landing page,” which is the term we want to promote.
We click on “Apply” and Search Console automatically filters the pages related to “Landing page”.
new filters search results
We copy those URLs and transfer them to our Google Sheet to place them next to the page we want to promote.