Mexco, the largest event for the digital industry in europe, has ended, which this year recorded more.Than 41,000 visitors from all over the world – including marketers, agencies, adtech ( advertising technology) suppliers. And technology and advertising enthusiasts. Data-driven marketing – 1,000 exhibitors and saw more than 500 speakers take to the stage.Macro trends from DMexco
The motto of the cologne fair this year was “trust in you”. In fact, trust plays a key role in many areas of the digital industry: it connects users with the companies that collect their data, but it also involves brands, publishers, agencies, and adtech vendors. Unlike previous years, where dmexco was mostly. An occasion for big technological announcements, this year’s edition. Was characterized by greater realism. This is because the. Sector has gained experience and. Digital marketing is entering a
New phase of maturity
Let’s now see what trends and big changes in adtech. Emerged during this edition.According to a survey carried out by dmexco, 56% of people think that automated. Advertising, programmatic, is one of the most significant asia email list international trends. This is also Macro trends from DMexco confirmed by the numbers that show. How programmatic spending is growing, reaching 16.7 billion in 2018, according to the iab programmatic ad spend in europe report. At the top of the list we find personalization with 64% of responses. Personalization and automation are .Crucial trends for marketers. Consumers are increasingly demanding personalized experiences because they know brands can – and do – use their data. Programmatic advertising is evolving with the introduction of 5g, programmatic video and dooh. The question now is: can we
Create personalized experiences everywhere
The ongoing scandals at facebook, privacy will be the biggest challenge of the gafa (google, amazon, facebook, apple ). Consumers want to be able to. Shop anytime, anywhere but don’t fully trust the platforms: “how will they use my data?” this question involves all consumers. Because there are still many aspects of this law that are Numbers Lists still unknown. Information has great value and. Companies know this well. This is why transparency and privacy are at the. Center of the debate. According to globaldata, data privacy will be the first challenge for gafa, which will have to face the emergence of new regulations in the coming years, while user privacy will remain the key element.