Mientras que las tradicionales Estrategias SEO still have value, AI is revolutionizing the way we approach generating web traffic. In this comprehensive guide, I will walk you through three simple AI-powered steps that can help you skyrocket your web traffic y convierta su presencia en línea en una máquina de generar clientes potenciales.
Step 1: Create a content plan that drives conversions
Before you even think about writing a single word, it’s essential to have a solid content plan. That’s when you’ll plan what you’ll write about and who you’ll write it for. AI will help you understand your audience and your competition better than ever before.
Conduct competitor research such as a keyword gap analysis
Piense en sus competidores como su fuente más valiosa (¡y gratuita!) de investigación de mercado. Análisis de carencias de palabras clave greece telemarketing list helps you identify the keywords your competitors are ranking for that you aren’t. By focusing on these keywords, you can capture some of that traffic for yourself.
Don’t focus on informational keywords or top-funnel content
Informational keywords, such as “What is keyword research?”, appeal to users who are still in the early stages of their how to rank in ai roundups: tips and tricks buying journey. Upper-funnel content is designed to educate and raise awareness, but it doesn’t necessarily drive immediate action. Many businesses make the mistake of focusing solely on these two areas. While they quick signs have their place, they don’t always directly translate into conversions.
Go after MoFu and BoFu keywords
Instead, prioritize middle-of-funnel (MoFu) and bottom-of-funnel (BoFu) keywords. These keywords target users who are closest to making a purchase.
Por ejemplo:
- MoFu Keywords: “Motorcycle comparison”, “best car for families” and “iPhone 14 reviews”
- BoFu Keywords: “Dog food discount”, “buy running shoes online”, “Netflix free trial”
Identify long-tail keywords relevant to your business
Palabras clave de cola larga are longer, more specific phrases that people type into search bars. While they may have a lower search volume individually, they often reflect higher purchasing intent and are less competitive.
Let’s say you sell handmade jewelry. Instead of focusing on a broad keyword like “necklaces,” you could focus on long-tail keywords like “sterling silver pendant necklaces for women” or “personalized birthstone necklaces for mothers.”
How SEOwind helps create a content plan
AI-based SEO tools like SEOwind can streamline this entire process. SEO Missions allow you to perform keyword gap analysis. This way, you can analyze your competitors, identify missing keywords, and even suggest relevant long-tail keywords. It’s like having a team of SEO experts at your fingertips.