Think about what you want to achieve through inbound marketing activities. Without setting goals, you won’t be able to measure results. First, you need to understand the company’s overall priorities. The first thing that comes to your mind is probably sales. This is what it all comes down to. However, the goals of your inbound marketing activities should be much more diverse. On the list of the most popular we can also include:
Defining marketing goals
Qualified leads (MQL) are people who are a perfect fit for your Numbers Lists product or service. The key to success is to distinguish them from potential buyers (Leads) who do not need the offered product or do not meet the conditions for positive classification, e.g. they are not matched in terms of position, industry and are not engaged in our content. The amount of MQL acquired tells you how many leads you have
Key KPIs in inbound marketing
Qualified leads (MQL) are people who are a perfect fit for your Numbers Lists product or service. The key to success is to distinguish them from potential buyers (Leads) who do not need the offered product or do not meet the conditions for positive classification, e.g. they are not matched in terms of position.
