The transaction creates a unique platform in Italy, a key player in the domestic market with international ambitions
Milan, June 30, 2023 – The integration of Neodata Group and Adabra’s expertise has led to the creation of Blendee , a newly developed Customer Data Platform ( CDP ), which encompasses 3 existing technologies (Adabra, Adagio and Exaudi), leaders in the Customer Data Platform, Ad Server and Audience Platform ( DMP ) sectors, respectively.
Neodata and Adabra will remain the reference shareholders of the new entity, which will be joined by the
BlackSheep MadTech Fund , the portugal phone number data first European vertical fund specializing in investments in digital technologies applied to the digital marketing and advertising sectors, which brings both market know-how and capital of 6 million euros for the evolution and internationalization of the products.
intelligence and machine learning how to make a hedgehog from pine cones that stands out from many CDPs on the market today by a number of distinctive features. The first is simplicity. Blendee is a platform that is easy to install, configure and use: its operating system is an end-to-end solution. Integrate phone number us upstream (with the main CMS and CRM ) and especially downstream marketing operating with the entire. AdTech universe: audience activation is not limit to proprietary channels (email, SMS, push. Notifications, or “customer match” with Meta and Google). But includes the entire programmatic universe of DSPs up to connected TVs.
The platform is omni-user, identifies and manages both customer . Data (already in the possession of companies) and anonymous visitor data, through. Marketing operating cookie-free methods and in full compliance with. European standards; and it is also omnichannel: in addition to traditional digita. Touchpoints such as the website, app or social pages, the. New platform also collects data from “offline” points such as point-of-sale cash registers or loyalty systems.