The way your customers buy has evolved, is your sales strategy still based on 90’s closing techniques and cold calling?
Today’s buyer first researches, analyzes, evaluates and then makes a purchasing decision. Even more than 50% of this decision process is built without your sales team. How is your company influencing this purchasing decision process.
- The decision to purchase projects typically occurs in long cycles, lasting more than 3 months.
- Products have become “commoditized.” That is, there are multiple suppliers that represent a competitor or substitute for your product, so differentiation is important.
- In B2B purchasing processes, 5 to 10 people are involved in decision-making.
In response to these changes, your company must adapt through a digital marketing strategy for B2B companies that is aligned with business objectives and commercial efforts.
5 reasons why you should improve your B2B digital marketing strategy
90% of consumers are undecided on a particular brand before beginning a search (Status Labs, 2018).
One of the main reasons why it is convenient to optimize the b2b digital marketing strategy is that business to business customers are a more informed public, that is, they are clear about the type of product and service they need. Faced with hundreds of competitors, how can you be part of their list of options?
Keep in mind that they will be looking at possibly 10 options, plus your company, and instead of going to each one in person they will be doing their search from their computer or even a mobile device, so having a digital presence is vital.
Nowadays, one of the ways to build trust in people is through multiple channels, organic positioning, social networks, emails, applications and more.
1. Adapt your company to new trends
Marketing is a field with multiple variants and constant renewal, so adapting the b2b digital marketing strategy to digital trends is of utmost importance to stay current. You don’t want to be left behind while your main competitors advance.
Nowadays, it is not surprising that people go from the offline world to the online one in a matter of seconds, resulting in new habits that influence searches and purchase intention.
The products or services they search for, the websites they visit, the videos they watch, and in general, the information they consume, hong kong telemarketing list not only express intention, they are also transforming the conventional marketing conversion funnel .
2. Participate in your customers’ purchasing journey
Adapt to the evolving relationship between sellers and consumers
Improving how to make an effective sales plan? your presence and reputation in digital media is of utmost importance. It is estimated that up to 90% of the research and decisions that customers. Make to become buyers are done online.
If your company has a good digital job data presence and reputation, it will be one. Step ahead in the selection process.
What a B2B client is looking for is a company with which they identify and which has the capacity. To understand their needs, in addition to services and products that are predisposed to satisfy them.