Blendee Webinar Series
The beginning of the year is marked by great news and interesting projects for Blendee: the first cycle of webinars […]
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Blendee is born: the first European marketing operating system created by the integration of Neodata Group and Adabra
The transaction creates a unique platform in Italy, a key player in the domestic market with international ambitions Milan, June
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Programmatic advertising: what is it, how does it work?
Programmatic advertising in our country reached a value of around 788 million euros, with a growth of 10% compared to the
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Privacy and personalization: can we find a balance?
Privacy and Personalization or Privacy or Personalization? That’s the dilemma, Hamlet would have said! We have disturbed the protagonist of
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European Cookie Law, from TCF 2.0 to TCF 2.2: what’s changing
Following the entry into force of the GDPR and the birth of consent management providers (CMPs), the IAB developed and
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Addressable TV and connected TV: a world to conquer!
We find ourselves diving into the topic of connected and addressable TV a few days after the Engage conference , the event organized by Edimaker in collaboration with UPA ,
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Identity Resolution: What is it and why is it so important?
The effectiveness of a brand’s marketing strategy is increasingly linked to the. Ability to create personalized and valuable customer experiences.
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Black Friday Marketing: Focus on Personalization and Profiling
The long weekend of Black Friday and Cyber Monday has begun. For days, discounts have been going crazy online and
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The digital advertising of tomorrow is today
Digital advertising must evolve, there is no alternative. If user privacy is at the center of attention in the digital
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This week we talk about: Connected TV, eCommerce and Retail
This is the perfect time to come and discover what’s new in Blendee. We will be present as sponsors and
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Data Part 1: Between Challenges and Great Opportunities
Privacy and protection of personal data on the one hand , profiling and personalization of the customer experience on the other : when
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Privacy and Data Protection: 2024 to Bring Major Changes
Privacy, artificial intelligence, data collection and security in the cookieless era have been hot topics on the tables of managers, adtech and