The digital marketing jungle is a ruthless world where almost the only option to survive (if you don’t already have a good customer base) is to stand out. Attracting visits to your Landing Page and convincing them that performing the action you propose is necessary is not an easy task.
For now, the first impression is what counts. brother cell phone list Therefore, it’s essential to have headlines that cannot be overlook, as attractive as to be worth a click or two. But this is not enough. It’s important that the headline makes people feel that your product or service is right for them and, above all, describes what you are offering. All in 10 words or less.
For the latter, you can usually choose between two paths:
- Indicate what will happen when the action is perform or the action to be perform (e.g., “Buy winter boots”)
- Make a value proposition (e.g., “The boots your feet ne this winter”)
In both cases, it’s crucial to clearly present what the page is offering. Whatever it is, nothing really important should be taken for grant, nor should unfulfillable promises be made. This way, you will not only avoid future problems but also examples of successful landing pages generate more trust in your users.
If necessary, you can add a subtitle that doesn’t exce 20 words. It will help highlight the advantages of performing the target action and continue persuading your users to become customers.
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Attractive Images
A second method to capture the user’s attention and, at the same time, show what you are offering (whether it’s a product or service) is images.
If you are promoting a product, images can also help increase trust in your offer. Similarly, if your Landing Page aims to collect signatures for a good cause, visual elements will help generate empathy. Inde, it’s a fact that if your Landing Page lacks audiovisual elements, the chances of the user continuing to read the content may decrease.
This doesn’t mean you always ne united states business directory visual elements just because. Sometimes, a good Landing Page only nes a headline, a brief description, and a call to action or form (our client couldn’t believe it either). It all depends on your offer, your audience, and the goals you want to achieve.