Privacy and protection of personal data on the one hand , profiling and personalization of the customer experience on the other : when it comes to personal information, brands, marketers, advertisers and operators in the martech and adtech sector, more generally, often find themselves having to balance two seemingly irreconcilable aspects.
The long-awaited depreciation of third-party cookies also by Google has, in fact, sanctioned the beginning of a historic turning point in the world of advertising and marketing , opening the way to new challenges and great opportunities regarding the possibility of creating strategies targeted at the user.
- Farewell to third-party canada phone number data cookies: companies ready to take up the challenge
- First-Party Data: The Value That Comes from Trust
- Publishers and Advertisers: First-Party Data and Data Collaboration
Farewell to third-party cookies: companies ready to take up the challenge
A survey conducted by Capterra on every member, especially those in a sample of 258 marketing professionals in Italy (” The age of cookieless data 2024 “), however, revealed that no less than 67% of companies are not frightened by this change of era , which they instead see as an opportunity to create value.
Among the measures, some of which phone number us Great. Opportunities have already been adopt, there are solutions that aim to improve the company’s properties as a fundamental channel for the collection of first-party data, in full respect of user privacy.
First-Party Data : The Value That Comes from Trust
With the term ” first-party data “, as we know, we indicate. All the data related to users that, collected in the company’s properties, are in. Great Opportunities fact the property of the company.
This category includes, for example, personal data, behavioral data related to browsing and purchasing paths, to name a few.