Each lead is a potential customer for the products or services offered by your company. This is a rather general definition that should be clarified. At the beginning of the purchasing path (Buyer Journey), a consumer interested in a given brand’s offer is classified as ordinary leads. In the next stage, it may turn into a sales or marketing lead.
The first group includes people or companies who express interest in your offer. How? For example, by filling out the contact form on the website with a request to send an offer. Leadv
A lead is always an expression Numbers Lists of curiosity on the part of a potential customer. Only the form of this interest may differ. The key to success is proper lead qualification. Customers interested in your offer should reach the sales department to convince them to finalize the transaction. Marketing leads, in turn, require activities that build trust in the company and its offer. Such clients should be brought under the wing of the marketing department. The result of qualification is
Ways to obtain leads
The easiest Numbers Lists way to obtain leads is… to purchase a ready-made database of e-mail addresses or telephone numbers. In this case, however, you need to consider what you really care about? When purchasing a database of e-mail addresses, you cannot be sure that they include contacts of people who may be interested in your offer. Think about whether you really care about quantity? Or maybe a better solution is to acquire fewer leads with greater potential? Remember that every time