HubSpot Spotlight Session at INBOUND 2022
Yamini Rangan (CEO of HubSpot) opened the session , saying that HubSpot has been researching the top 3 pain points businesses face for the past 6 months and this is what they found.
- Pain #1: Disconnected systems and data. The average company has 242 SAAS tools that are disconnected from each other. That leads to a poor hubspot announcements customer experience. It makes sense – during the pandemic, companies went all-digital overnight and there was a buying frenzy for SAAS tools. They bought a tool for every task, every team, and every department.
- Pain 2: People are feeling disconnected from each other. Our customers crave community, they need to feel like they are building deep relationships with their network of contacts, whether they are coworkers, clients, or peers with common interests.
- Pain #3: Businesses are disconnected from their customers hubspot announcements . The pandemic led to digital overload that negatively impacted email open rates, sales email response rates, and blog content click rates.
We are also in the midst of a crisis. The crisis of disconnection is preventing businesses from connecting with customers, meeting their expectations, and growing through complexity. With data privacy a constant hot topic, increasing difficulty in appearing in search results, and increasing complexity with our own technology stacks and disconnected data, now is the time when we need to adapt, evolve, and grow with a new playbook.
The solution to this is connecting with growth, through a focus on cambodia telemarketing list connecting with our customers.
Moving from:
- Data in context
- Content to connection
- Contacts to community
Optimizing for Customer Connection – How?
1. Attract Phase: Use first party data (this will give you the best context of your customers and contacts), and diversify your content distribution
2. Engage Phase: Earn email opens through content ai ghostwriting: create perfect content quickly that is useful to your customers, use context in your conversations
3. Delight Phase: Make it easy to purchase/hire, give your customers a choice of communication mediums (SMS, email, call, etc.)
Read Yamini Rangan’s article here or schedule a meeting with us to chat with us. (Read about new product developments below)
Check out the new HubSpot products presented at INBOUND 2022
Marketing Hub:
- Launch memorable campaigns and increase your ROI. Plan omnichannel campaigns from start to finish in one place. New tools make it easier to collaborate, distribute the most impactful materials across all channels, and view results statistics so you have a complete overview of your campaigns’ performance.
- Leverage all your customer insights to optimize your marketing contact channels. Use buyer journey analytics (beta) to visualize your customers’ interactions philippines numbers across all communication channels. Instantly see the most effective initiatives and what you can improve to increase conversions.
Service Hub/Marketing Hub
- Reach out to your customers wherever they are using HubSpot’s WhatsApp (beta) integration. Provide support or engage with leads, logging all conversations with each contact.
Sales Hub
- Close more deals, faster. Help your sales teams focus on qualified opportunities that will generate more revenue. Deal management tools now include a new app for individual and team goals and more efficient forecasting features.