What is an SLA and what is it used for?

A service level agreement (SLA) is a written contract between two parties that explains how they will work together to achieve certain goals. It also sets out the specific steps each party is responsible for, what happens if one of the parties fails to meet its obligations, and other conditions that may affect the relationship between those parties.

Service level agreements are useful because they help ensure that both parties agree on what is expected of them. Having this information in writing can help prevent misunderstandings or disagreements in the future.

Businesses often use service level agreements to ensure that they maintain high-quality customer service while meeting their own business goals.

What is an SLA for?

Among other things, an SLA serves to delineate the scope of work, who is responsible for what, response times, and the consequences of non-compliance. It also includes a description of any limitations or restrictions, requirements such as standards and procedures.

A service level agreement also defines service level objectives or performance objectives, which are measurable criteria such as response time, ticket volume, and NPS, to name a few. These can be used to check whether an organization has met its obligations under the contract or agreement. It also helps ensure that both parties are meeting their obligations under the contract or agreement by letting them know whether they are meeting these service levels.

Who should have an SLA?

The answer is any company that provides services to its clients. You may be part of a startup or a multinational company; but surely if the company provides services to its clients, it is time to create a service level agreement with them.

You may also need one with another company if you azerbaijan telemarketing list work with them in some way, such as outsourcing your software development or running ads on your website. If there is something between the two (a relationship), it is very likely that an SLA will come into play sooner rather than later.

Finally, don’t forget about the relationships within your own organization: the satisfaction of your team members has a huge impact on the quality of the work they do for clients and therefore deserves its own set of guidelines and expectations.

An internal SLA can be between marketing and sales departments, clarifying lead handoff response times and minimum requirements for contacts to be considered leads. For example: “Each month, marketing will deliver $100,000 in sales opportunities to the sales team, and the sales team will contact each qualified marketing lead within 24 hours of receiving it.”

It can also occur between sales and customer service, for example to define installation or implementation times after a sale.

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Which departments can benefit from having an SLA?

An SLA is an agreement between your company and the customer for the delivery of a specific service or between areas of the same company to ensure how content gap analysis improves seo an excellent customer experience. As such, almost every department in your company can benefit from having an SLA, including but not limited to: marketing, sales, customer service, and IT/operations.

When should you create your first SLA?

  • When you have a new client or business partner.
  • When you have a new employee, contractor or intern.
  • When you have a new product or service.
  • When you need to undertake a major project with an internal team member or a vendor external to your organisation (e.g. internal IT support).
  • When there is any type of change in the process for which a prior formal agreement is necessary (for example, payment conditions).

A service level agreement will help you put both parties’ responsibilities in writing and ensure that both parties meet their obligations. If you want to start implementing an SLA in your company, we work with HubSpot, which has a product to manage SLAs and the most important service metrics. If you would like to learn more, contact us .

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