Step 1: Define who will be on your Christmas gift list.
Targeting the right people is key to an effective Christmas campaign, define segments with clear objectives for your campaigns:
- Bottom of the funnel contacts: potential customers who have already pre-selected or selected your product or service and are likely to purchase before the end of the year.
- Middle of the funnel contacts. These prospects are already actively evaluating your company’s product or service, so offer a little incentive for potential customers to see how well you treat your
customers. - Existing customers. Thanking current customers with a holiday gift is a no-brainer. Not only will it help build loyalty, it can also help with future cross-selling and upselling opportunities.
- Promoters: A larger reward may be necessary for customers who have gone above and beyond to recommend your brand and bring in new customers.
- Partners. The companies you work closely with deserve a thank you for everything they do for you and your customers.
Remember that for this step, it is essential to work as a team with the other areas of your company (sales teams, customer success and partners) to identify and confirm the recipients in each category.
Step 2: What are the most desired and easiest gifts to send?
For holiday campaigns to be successful and generate the results you expect, you need to choose the right type of gift. Food baskets, branded items, and bottles holiday gift campaign of wine have traditionally been very popular options. But in today’s digital and contactless world, new options exist that also involve less logistical effort and are more economical.
With a digital rewards management platform like BHN Rewards , you can offer a curated selection of gift card options.
Benefits of digital gift cards
- We all love receiving them!
- Digital gift cards have no delivery time bolivia telemarketing list and holiday gift campaign can be sent instantly (for free!) via email.
- It’s easy to include international recipients.
- Recipients can choose the gift they like best or virtual options from Visa and Mastercard, which are universally accepted.
Consider each segment separately when determining the value of the gift. A brand advocate or partner might consider a gift for $50, and for a prospect, $5 or $10 is probably more appropriate.
Step 3: How to deliver gifts efficiently.
If you use a marketing platform like HubSpot or Marketo, look for a rewards tool that integrates seamlessly with that software, such as BHN Rewards.
This has several advantages, including:
- Makes it easy to create segmented lists from your database.
- You can embed giveaways directly into your emails.
- Data synchronization allows the activity log to how to increase website traffic with ai: 10x growth automatically update to show when the contact claims their holiday gift.
Early December is often a good time to send Christmas and New Year’s gifts, but the best delivery date may vary depending on your industry and target audience.
Step 4: How to boost goodwill towards your brand.
Personalized holiday gift emails are sure to grab your recipients’ attention and generate goodwill.
When a recipient redeems their gift, use it as a trigger burundi lists for sales reps or account managers to follow up, even if it’s as simple as a message that says, “I hope you enjoy the gift we sent you!”
You can also use this opportunity to follow up by sending recipients relevant marketing content. During the month of December and January you can send eBooks and blog posts about emerging industry, trends, planning for the new year and upcoming events and webinars are particularly appropriate.