- It starts with valuable content for the reader: a 5% discount code on the first purchase.
- Call to action in the form of a question , with a conversational tone: “How about using your 5% discount on a new eReader?”
- Anticipate frequently asked questions from new customers by offering a help section to make eBook reading easier.
Subject line: Welcome to your online bookstore
Mūn Kombucha: Social Proof to Build Trust
This welcome email from Mūn Kombucha seeks to build trust with new subscribers by thanking them for signing up and reinforcing the sense of community with phrases like “Mun World.” The message offers a discount as a tangible short-term value and attempts to overcome objections to purchasing by showcasing reviews from verified customers.
Strengths of this welcome email
- Importance of social proof : Include phone number library testimonials from over 1,000 verified customers on an external platform to reinforce your credibility. One of the most visible images in the email is dedicated to this purpose.
- Building trust is a priority: The message highlights the product’s benefits and anticipates questions about its preservation.
- Immediate incentive : Offer a 10% discount coupon for the first purchase.
Subject line: Welcome to Mūn Kombucha!
Atrapalo: emphasis on customer benefits Strengths of this welcome email
Unless you’re a well-known brand, you can use your welcome email to introduce your company to new subscribers. Atrapalo starts by welcoming them to the family, showing the benefits of being connected with the company.
The best way to connect with your customers is use these 3 seo metrics to calculate your content marketing rol. to see your business through their eyes. Talk about your business, but focus on what’s in it for them.
Subject line (suggested)*: Ready to have a great time with Atrapalo?
*We were unable to access the subject lines for these last two examples, so we’ve included our own suggestion. In the remaining welcome email examples, the subject lines provided are the actual ones.
Tous: the discount code never goes out of style
Despite the variety of welcome emails, sometimes brazil data what new customers who read them most want is special discounts or free shipping. This is a common practice in email marketing campaigns, especially in e-commerce stores.
These emails must contain a discount code or instructions on how and when to redeem the offer. Tous does this by giving away €10 on your next purchase.
Subject line (suggested): We’ll give you 10 euros on your next purchase.