Welcome Emails: 8 Examples to The welcome email is the first email subscribers receive when they sign up for your contact list or create an account on your platform.
Contacts receive this promotional email at a Welcome Emails: 8 Examples to
time when they are curious or interested in whatsapp data the brand. Therefore, welcome emails have an open rate about five times higher than other email marketing campaigns.
In this article, you can find eight effective welcome examples that show how to leverage them to fuel that initial interest of a new subscriber just getting to know your brand:
| Welcome email sender | Email subject line | Strong point |
|---|---|---|
| Short | Welcome to Brevo! | Several options to learn how to use the platform |
| Yves Rocher | ♡ Enjoy your welcome GIFT! | Prominence of brand values |
| IKEA | You are now part of the IKEA Business Network | Personalized welcome email for B2B subscribers |
| GOIKO | WE ARE NOW FRIENDS… | Dynamic email with interactive elements |
| House of Books | Welcome to your online bookstore | Offer value and anticipate frequently asked questions |
| Mūn Kombucha | Welcome to Mūn Kombucha! | Build trust with customer testimonials |
| Catch it | Ready to have a great time with Atrapalo? | Presentation of the brand’s advantages |
| Tous | We’ll give you 10 euros on your next purchase. | Discount code |
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Table of Contents
- Why welcome emails are important
- Eight examples of effective welcome emails
- Best practices for creating welcome emails
Yves Rocher: giving prominence to the brand’s values
This welcome email from Yves Rocher fosters customer loyalty from the very first contact. The initial presentation is the brand’s ecological values. It seeks to connect emotionally with the recipient by highlighting its commitment to sustainability and also offers rewards to encourage purchases.
Strengths of this welcome email
- Yves Rocher is emphasizing its brazil data green values , announcing its initiative to plant a tree for every new customer and mentioning the fight against climate change.
- The accumulation of loyalty points (“petals”) under advantageous conditions is mentioned.
- Use a dynamic and direct call to action (“I want it!”) that encourages the user to click immediately.
Subject line: ♡ Enjoy your welcome GIFT!