points of the list, I would like to insist on another concept…
Why can franchising win and why can it lose?
Franchising WINS when there is an entrepreneur who approaches this reality with the goal of creating a SOLID network: this is a very important aspect! Often, however, it happens that this is not the goal of a potential franchisor .
My experience has helped
me a lot to collect different types of entrepreneurs, but in this specific case you are interested to know that there are two, very well defined: the first, who believes in creating a solid network and special lead in collaboration; the second, who has a decidedly more material, venial goal, which consists in obtaining the greatest possible monetary income.
The entrepreneur who wants to create a solid chine directory network has very clear ideas: he wants to grow his brand, to expand and improve it and this is why he is always looking for new ideas for growth and enthusiastically welcomes innovations and recalibrations of the path.
The material entrepreneur
knows well what he wants: to earn more.
This type of entrepreneur sees franchising today creating an academy as the goose that lays the golden eggs, the opportunity to sell their own format and earn some extra money, which they would otherwise have to sweat too much to earn.