We’re almost halfway through the year. If you still don’t know what a Landing Page is and what it’s for, now is the best time to learn (don’t let it become your New Year’s resolution!).
And it’s not that everyone knows what a Landing Page or destination page is. Until a few weeks ago, for instance, one of our clients didn’t know either. How did he learn? Well, I explain it to him. Why did he have to learn it? Because when he ask us for a way to optimize his Ads campaigns, the solution we came up with was to create a series of Landing Pages… And the rest is history.
But let’s get to what interests you
A Landing Page is a page design to receive visitors for them to perform a specific action. This could be buying a product, inquiring about a service, downloading content, subscribing to a newsletter, etc. Usually, this action is perform by clicking a button, filling out a form with your personal information, or both. In any case, performing the action generates a lead, turning the visitor into a potential or actual customer of your business.
Landing Pages are bottom-of-the-funnel material optimiz for lead generation. Consequently, they often lead to increas chances of return on ad spend.
Of course, for all this to happen, the page must be structur special database around the action you want the user to perform. The best way to understand what this implies is to compare Landing Pages with Home Pages.
Comparison Between a Home Page and a
On the one hand, the Home Page (or homepage) is usually the first page you see when you enter a business’s website. It typically has a menu with links to different sections. It serves to provide general information about a business, app development companies in colombia showcase all its products and services, tell its story, among other things. multiple navigation sections, goals, and content.
On the other hand, a Landing Page is creat to promote a specific product or service or to have the user perform a specific action. It aims to meet a specific ne of the user and not all the nes a Home Page visitor might have. This implies that its design is simpler. After all, if it had many links, resources, sections, and content, the potential customer could get lost among so many options and not perform the target action.
Essential Elements of an Effective Landing Page
In Landing Pages, less is more. united states business directory Or not. Really, it depends on the type of action you want the visitor to perform, the offer product, and the target audience, among other factors. In any case, there are a series of key elements that cannot be missing in a Landing Page… And you’ll learn about them if you keep reading a little more (don’t give up: having your own Landing Page is worth it).