And another simpler version of publications relaxing tracks with your subscribers if you mention SPA or any other mood-lifting topic.beautiful thematic photos. You can post p c level contact list ictures selected by colors, hairstyles or manicure options, interesting photos of massage therapists at work, and so on.
Bonus programs And another simpler version of publications
- Stock
If you are running a promotion in your salon, be sure to notify your clients about it on social networks as anher channel for distributing advertising information.
- Affiliate programs
If you are running a joint bonus program with your partners in your salon, be sure to post a corresponding publication on social networks.
Calls to action
- Polls
Thanks to the social network VKontakte, you can conduct a survey on your page. Use this opportunity and from time to time conduct surveys among subscribers on various topics: salon services, preferred gift options for a birthday, March 8 or New Year. In the answer options, be sure to include “gift certificate to a beauty salon.” This way, you will understand whether for many a certificate to a salon is a desired present for the holiday.
- Appeals
This can be any publication that encourages the visitor to leave a comment under it. Offer to ask a question to a specialist or answer something like this question of yours: “How often do you visit a cosmetologist?” Ask to come up with a name for a funny picture or ask what procedure, in the opinion of clients, the salon lacks. Fantasize.
Beauty salon advertising on Instagram*
* – Banned in Russia
Beauty salon advertising brings the best results on Instagram for several reasons:
- Instagram is widely used at the moment. Now this service is used by millions of people all over the world.
- The overwhelming majority of users are women.
- Instagram is focused on visual content, and as everyone knows, it is much better for perception.
- The service can be used from a mobile phone or tablet.
Advertising a beauty salon on the social network Instagram expands the customer base, increases the loyalty of regular customers and helps to increase sales. But, as you know, every business has its own subtleties. So, for the most effective promotion of the salon, it is worth determining its target audience.
Since the salon offers a whole range of services he also did not hide his irritation. (hairdressing, SPA services, manicure, etc.), the target audience should be divided into several categories depending on the services provided.
Let’s say:
- Pedicure (25–40 years old, preparing for vacation or have problems with nails).
- Manicure (17–45 years old, female representatives of different social categories – both students and wealthy people).
- Haircuts, hairstyles, styling (25–40 years).
The target audience will also include those who do not fit into these categories, but are geographically close to the salon. In addition to the clients you need to focus on, it is worth finding out other promotion details: photo design, the nature of posts, hashtags, contests, promotions. Only the use of all the tools together will contribute to effective advertising of a beauty salon on social networks.
Very often, Instagram account owners wonder how to format photos. Don’t forget that the photos you post on your page are the face of your salon and your stylists. That’s why they should be high-quality images. A uniform style for all photos is also important. If you post low-quality content or content that doesn’t fit the overall picture, you’ll lose subscribers.
Therefore, to prepare photographs, we recommend setting up a separate place where visitors themselves will want to take a photo and post it on Instagram.
Posts
To interest the target audience, you need to calling list choose the right content to promote your beauty salon. What exactly should you post to attract attention to your business? First of all, the work of the salon’s masters – again for advertising purposes. Please note that in the photos of such work, you can tag specific visitors – this way the audience will trust the company more.
photos of the work process, events, training courses. Do not clutter the feed of subscribers with endless publications – there should be no more than three daily.
Hashtags
Hashtags for promotion on Instagram are a kind of labels that allow you to create content on a specific topic. Such labels should be used correctly – for the most effective promotion of a beauty salon on Instagram. Of course, hashtags should be popular so that potential visitors can find your salon by them.