If the salon’s employees are involved And if you consider that beauty salon clients visit one or more social networks almost every day, then you can communicate with them almost every job function email list day. This is probably what every salon owner dreams of – to immediately inform about new products, discounts, special offers.
Select metrics to measure advertising If the salon’s employees are involved
Despite the fact that SMM methods are developing daily, there are very few simple and accessible indicators that would clearly and understandably will the management go further? demonstrate the result of using social networks. And it must be said that tracking the number of clients who came from social networks is becoming more complicated. However, measurements are still possible (both absolute and relative indicators):
number of friends-members of the community page;
frequency of comments on posts in the beauty salon group; the emotional coloring of such comments;the number of transitions from calling list social networks to the beauty salon website;
the number of positive ratings of the salon’s posts (for example, “Like” on Facebook);
the number of reposts of messages in a group page.
Social media activity requires that a person (or team) devote at least 3-5 hours to it daily. This is how much time is needed to gather an audience and then maintain its interest. In addition, the first tangible results usually appear no earlier than 2-3 months after starting work in social networks. SMM promotion can be done by either a beauty salon employee, or an outsourcing company, or a freelance specialist.
If a beauty salon agrees to cooperate with an SMM agency, then:
- he must be prepared for the fact that a lot of money will be required, since SMM promotion is a rather expensive service;
- It is necessary to establish in advance as clearly as possible what indicators the beauty salon will focus on and monitor how the promotion is carried out. The agency must send the salon a report every month.
in advertising on social networks, in this case it is worth following a number of rules:
- It is better to entrust SMM promotion to a