Average costs are a great starting point when creating your digital marketing budget. But you also need to consider several factors before setting up your budget:
1. Age of your company – If your business is less than five years old, plan on spending a more significant percentage of your revenue on building brand awareness.
Target audience
You need to know your target audience whatsapp number list before creating a marketing strategy. Where do your customers spend their time online? You can create a strategic marketing plan once you know who your audience is and where to reach them.
3. Social media – Social media is extremely popular with consumers and is a significant factor in digital marketing. But instead of advertising on every social media platform, learn which channels your target audience uses so you can effectively communicate with them. Once you know which channels to focus your advertising dollars on, you can create engaging and relevant content for your audience.
4. Multi-channel marketing – When you embrace how to incorporate lead generation into your business? multi-channel marketing, you can effectively and efficiently communicate your products and services to your target audience. Studies show that multi-channel marketing strategies provide excellent ROI and that multi-channel customers spend two to five times more than customers who buy on a single channel. Other benefits include:
- Increased engagement
- Expanded reach and frequency
- Increased brand awareness and recall
- More impactful messaging
Read More: 5 Effective Marketing Strategies to Grow Your Small Business
Bottom Line
How much should you spend on digital marketing in 2023? Enough to achieve your marketing and business goals. Even during uncertain economic times, a strategic approach to digital marketing will deliver positive results.
At Impact Group Marketing, we are passionate about digital marketing. Our solutions and recommendations are based on over 25 years of experience in website development, search engine optimization techniques, and social media strategy. As a Google Partner, our team is certified in Google Paid Advertising and Google Analytics. We’ll work within b2c fax your budget to find the right solutions to reach your goals! Contact us today, and let’s talk marketing.