For this reason. A it is no longer a choice for companies whether or not to invest in social media marketing. Now. A the key is to figure out how to do it the right way and increase your results . A whether for lead generation . A sales. A branding or anything else.
Amidst all this digital competition and the high relevance of social media. A some companies may think that automating some posts and publishing the growing your audience same thing on all channels is enough to have satisfactory results.
Unfortunately. A the band doesn’t play quite like that. Each social network has a specific audience. A with different content formats in some australia phone number data cases. A different age groups and personalized language. So. A your company must identify the trends and use them appropriately in your social media marketing .
Are you interested in increasing your audience growing your audience and growing your business using the power of social media ? Check out this article for some interesting facts about the biggest social networks today and the best practices to boost your digital marketing strategy .
Content Marketing on Social Media
You’ve probably already imagined that social media marketing is nothing without a good content production strategy . You should dedicate some time to generating content for your company’s social media and moving the flow of new contacts and potential customers .
The first step is to define your persona . A if you growing your audience haven’t already. Start by reading this article on “How to define your company’s persona ” . Then. A find out which social networks your potential customer uses the most and create a profile for your company on them.
Make a list of things that might interest your audience: common goals. A relevant content. A tips. A and strategies. Then. A create content pieces b2b companies recognize web 2.0 opportunities with this information and post it on your social media.
But be careful. A as we have seen. A social networks are different from each other. A so you should create a variation of the same content for each social media to optimize your results. Just like blog articles. A you also need to define a publishing frequency on social media .
Start by running small tests to find the best days and times to update. When is your audience on social media? How much time do they spend online and what content format attracts their attention the most?
Answer these questions and increase your growing your audience chances of success with your social media marketing . Don’t forget that no one likes people or companies that talk about themselves all the time. So don’t focus all your efforts on saying how great your company is. A or how your product/service can help your potential customer at the beginning.
Use social media marketing to attract people based on their interests. A convert them into qualified leads. A and move them through your sales funnel . Social media can and should be used as a source of traffic to your website and is the warm-up you need in your digital marketing strategy.
Best practices for marketing on the most popular social networks
1. Facebook
The largest social network in the world. A with mostly Brazilian users. A is one of the main media for you to promote your company and attract new customers .
Facebook is one of the most user-focused social jiangxi mobile phone number list networks out there. Through a complex algorithm. A it decides what each user should see in their news growing your audience feed . For this reason. A we almost never see posts from pages that rarely post or that we don’t interact with.
The rule is simple: the more interaction with a Facebook page or profile. A the more updates you will see on your timeline from that user. Therefore. A the focus of your Facebook marketing should be on creating engaging posts and thus ensuring your presence in your target audience’s feed .
Likewise. A quality trumps quantity. Unlike other social networks. A Facebook only shows what is relevant to its users. A which reduces the gold rush for fresher updates.
Visual content (images and videos) is more effective on this social network. In most cases. A it generates more shares. A comments and interactions in general. So. A invest in this content format in your social media marketing strategy.
2. Twitter
You only have 240 characters on the world’s most famous microblog to say what you need to say. Widely used to share news and more instant updates. A it can still be a great ally for your company in social media marketing.
Unlike Facebook. A on Twitter updates appear all together. A in chronological order. Therefore. A your focus should be on the relevance of the growing your audience content . A but with a higher publication frequency than on other social media.
The character limit may seem like a negative point of Twitter. A however. A it is an excellent opportunity for you to create persuasive calls to action and attractive texts . A especially if the focus is to generate more visits to your website or increase your contact list .
Interaction mechanisms such as mentions. A retweets and direct messages ensure an excellent relationship with your followers and other brands.
With Twitter you can also create effective networking. A while at the same time generating authority for your brand. A increasing your database and gaining more visitors to your website.