Now that you’ve discovered why it’s important to generate leads, you must be eager to dive into this blue ocean and generate more business for your company .
And to help you with this, I have put together into your business some tips that will help you generate leads for your company. Check them out!
1. Know your audience very well
The first step is to know your audience, your persona , very well . You need to know exactly who you want to reach before you do anything to generate leads for your business .
The reason for this is simple: if you know armenia phone number data your potential customer very well, it will be easy to identify them when they enter your company. In addition, you will know exactly how to attract their attention to your business .
So, if you haven’t already, dedicate yourself to defining your business’s persona in detail . If you have already done so, go back and look at their characteristics, interests, pain points, and challenges. You will use this information a lot if you really want to work with lead generation.
2. Have a blog
A blog is the best lead generation tool that has ever existed in digital marketing . And I truly believe that it will continue to be so for a long, long time.
Just to give you an idea, according to Content Trends 2018 , companies that invest in content marketing generate 3.7 times more leads . Have ten design principles for newsletter optimization you ever thought about tripling your contact list? Having 3 times more people interested in your company?
Only a good content strategy can do this!
Through strategic content , you can attract, engage, convert, sell and retain customers. Therefore, have a blog and keep it updated with the best content .
3. Create digital rewards
Digital rewards are free and valuable materials into your business that your company must generate to capture leads. In exchange for the download, the visitor leaves some contact information and personal details, such as: name, email, profession, company size, etc.
The key step to creating a truly engaging digital reward is to pay attention to your persona’s needs. Find out what they would like to learn and jiangxi mobile phone number list what challenges they face on a daily basis, and create rewards to help them.
Some digital rewards your company can produce are:
- eBooks and Whitepapers;
- Infographics ;
- Tools;
- Spreadsheets and templates;
- Document templates;
- Online classes;
- Webinars;
- Among others.
Use your creativity, deliver the best content into your business and meet your persona’s expectations with your digital reward. The better your reward, the more leads and sales you will generate.
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4. Add CTAs to your content
Do you know what CTAs are? Called calls to action in English, or calls to action in Portuguese, they are phrases that encourage an action in the visitor to your website or blog.
They can be banners, texts, videos or any other content format with high persuasive potential. Their main objective is to make the user take some action and get even closer to your business.
In the case of lead generation, CTAs lead visitors to your website to become subscribers to your contact list. They can also attract followers from your social networks and other channels for a closer relationship.
The key point is to not forget to add these calls to action in your communication channels . Put them in your blog posts, on your website, on social into your business media, in videos and everywhere else you can.
Also, run tests from time to time to improve your lead conversion rate. Change the phrase, some words, images, banners, buttons, colors and other elements. This way, your lead generation will be constantly growing!
5. Use an automation tool
If you want to take lead generation seriously, you can’t leave marketing automation aside. This is because it will become impossible to manage a contact list manually without the help of a good email marketing tool .
These systems allow you to track each lead, set up automatic email blasts, chat with the entire list or just part of it, etc. This helps you save time and make better use of sales opportunities.
One of the best-known and most cost-effective into your business platforms is LeadLovers . We use it here at RO not only to manage our email list, but also to keep in touch with customers and manage opportunities for the sales department.