Managers in industrial companies rate their experience with email marketing as quick, easy and inexpensive. Three quarters of companies believe that email marketing will bring significant growth.
According to a study by Artegic
Companies Study identifies need are wasting stockholder database a lot of potential when using email marketing . More than half of the companies that use email marketing completely forego statistical evaluations. The procedure regarding delivery authorization is also unprofessional: only every second company has obtained legally binding consent. The study also diagnoses a need to catch up in terms of format, content and delivery intervals.
Compared to B2C, 78 percent of German companies already rely on email marketing in business-to-business communication.
The most important reasons for using email marketing are customer loyalty (43 percent) and sales promotion (32 percent). The main content is privacy and personalization: can we find a balance? sales topics (29 percent), events (19 percent) and product information (18 percent). Service elements, on the other hand, hardly play a role in the newsletters (three percent).
“Especially for customer loyalty in B2B
it is important that companies place much greater emphasis on the service aspect,” says Stefan von Lieven. “Our experience shows that the perception and use of this channel can be significantly increased with service elements.”
The companies surveyed cite the most important Study identifies need advantages of email marketing as being easy handling and quick processing (33 percent) as well as cost savings compared to postal mailings (32 percent).
Around two thirds (64 percent) of those surveyed handle email marketing in their own company, and external services in terms of creation, delivery and, above all, advice are used only to a lesser extent. Accordingly, in many cases the professionalism of email marketing is lacking. Just four percent of the companies surveyed use so-called “multipart” newsletters, in which the format is optimized for the respective email program or application of the recipient.
Companies recognize the need to catch up and philippines numbers believe that email marketing will become increasingly important in the next three years . 25 percent even believe that its importance will increase significantly.
“Email marketing will become one of the top topics in the industry . Study identifies need Stefan von Lieven is convinced. “Not only because email is an established, inexpensive and simple communication medium, but because many customer relationship management tasks can be specifically optimized and automated via email. The potential of email-based marketing and service communication has often barely been tapped.”