In February 2010, the online marketer OMS published a study on the advertising impact of online advertising on news websites. Contextual Online Advertising For this study, around 4,000 Internet users were surveyed about their usage habits and their perception of advertising.
The result of this study is quite clear
Around 80 percent of users say that online moj database advertising on news websites appears more reputable than on normal websites. Brands that advertise in this environment are perceived as reputable by a quarter of those surveyed. Over 60 percent of participants also say that advertising on news sites appears more credible to them.
Publishing houses enjoy a level of trust in both print and non-print media. The study suggests that this level of trust is transferred to the advertisements and thus also to the advertising companies.
Advertising is most effective when
It appears credible and reputable and is the 5 best marketing performance software relevant to the user. When it comes to relevance, the topic of contextual advertising comes into play.
Contextual advertising primarily means placing text ads and banners on thematically appropriate and therefore relevant pages. However, advertising should only be placed when a thematic connection can be established with what is being read. In other words, when there is a concrete reference point between the advertising material and the text. In-text advertising is one option for contextual advertising.
Contextual advertising leads to a target group-specific approach to potential customers. Scatter loss is minimized. In addition, the ads receive more philippines numbers attention because they address the user at the moment of need. For these reasons, among others, we defined contextual advertising as one of five trends for B2B online marketing in our 2010 trend paper .
Conclusion
Placing online advertising on news websites makes little sense for most B2B companies. There is often a lack of thematically appropriate content. At the same time, wastage is very high. However, there are recognized specialist magazines in every industry. These specialist magazines also enjoy a certain level of trust among their readers. As a result, readers also rate the online offerings of these specialist publishers as reputable and credible.
If the findings of the study are now transferred to the B2B sector, Contextual Online Advertising users should also rate online advertising on specialist portals as more serious and credible than on other websites. In addition, the advertising here is relevant to the user and therefore all the requirements for successful advertising are met. But small topic pages, blogs and microsites should not be ignored for contextual advertising.