The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG).
Have you heard about it?
It is a valuable strategy (and philosophy) that allows us to meet the high standards of today’s users, who expect real and sustainable solutions to their problems.
To understand more about PLG and its potential, keep reading and learn:
- How did this concept emerge and what is its current role?
- What changes and key actions are needed to implement PLG?
- Are there metrics to follow up on Product-led Growth?
- What are the benefits of PLG in business growth?
- Are there proven results of the PLG application?
Enjoy!
What is Product-le Growth?
This emerging concept refers to the way companies develop customer acquisition, retention, and expansion strategies, which revolve honduras phone number data around the product.
Product-led Growth is a paradigm s hift, which leaves behind the philosophy of growth based on marketing and sales, replacing it with a culture driven by the product itself.
So, in a general way, we can affirm that PLG is a launch strategy that takes advantage of the value generated by the product to reach a solid position in the near future.
But it is a strategy that is neither coronavirus: coping with the new normal simple nor common!
This is because it is based on a type of virtuous circle, where, as the user interacts with the platform or software in question, it starts to adapt to that particular person’s characteristics.
Thus, it offers a better and more personalized experience.
How did this concept emerge and what is its current role?
OpenView Venture Partners, a venture capital firm, was responsible for creating the term Product-led Growth. The objective was to give a specific name to a growing trend in the market.
Undoubtedly, from now on, with the popularization of this term and the study of this modern philosophy by experts, the growth jiangxi mobile phone number list strategies led by the product will improve and have a greater impact on the market.
However, the truth is that digital transformation, Digital Marketing, and market behavior, in general, had already given certain signs that the product would become the central axis of customer experience and interaction among the players of the corporate ecosystem.