The effectiveness of a brand’s marketing strategy is increasingly linked to the. Ability to create personalized and valuable customer experiences. Data published by McKinsey shows that personalizing the customer experience can have an impact on reducing acquisition costs by up to 50%, increasing revenue by 5% to 15% and improving the effectiveness of marketing investments by 10% to 30%.
In an increasingly connected and customer-centric context, user and customer data thus become the real treasure, a wealth that, unfortunately, often remains unexpressed at the strategic level. More than 60% of marketers, according to a study published by the IAB, say that the biggest challenge is to connect the different touchpoints of users by creating for each of them a holistic and relevant customer view .
That’s exactly what identity resolution does!
>>>>>>>>>>>>>>>>>Let’s find out what it is, how it hungary phone number data works, and how it can be the key to the success of your marketing campaigns.
- Identity Resolution: Let’s Start with the Definition
- Resolution, enrichment, activation: the three phases of an identity resolution process
- Identity Resolution: Maximize the Value of Your Data!
Identity Resolution: Let’s Start with the Definition
Gartner defines identity resolution as “ the discipline of recognizing people across channels and devices and associating them with information used for marketing and advertising. It uses a constellation of tools, techniques and data .”
The term “identity resolution” thus the code belonging to each of defines the ability to know, but above all, to recognize each individual user and customer , in real time, thanks to the convergence and “resolution” of the different identifiers assigned during different interactions in different channels and touchpoints.
Tools, techniques, data: Identity resolution phone number us works on an identification and traceability process that goes beyond third-party cookies and takes into account Zero-party data , First-party data , Mobile Advertising Identifier (MAI), which is the identifier provided by the operating system of a mobile device, and Universal Identifier, i.e. cross-platform tracking systems implemented by identity resolution platforms.
Although in words the concept seems very simple and intuitive, its scope certainly cannot be considered as such.
Data and information are distributed across multiple touchpoints, throughout the customer journey: until now, the main technological solutions on the market in the fields of martech and adtech only allowed separate management of this information , especially if it involved anonymous and persistent identifiers.
>Identity resolution has , in fact, made it possible to overcome this divide in order to create a true single customer view , while preserving privacy!
Resolution, enrichment, activation: the three phases of an identity resolution process
As mentioned in part, the identity resolution process begins with first-party data which,
Once collected, they are share in a single environment.
In the first case, in deterministic matching, it is mainly first-party. Data that comes into play, while in the second case, predictive algorithms that also. Use additional signals, in addition to first-party data, such as, for example, actions coming from the same IP, the same network or the same Wi-Fi.
But resolving identities is only the first step: user data and information are constantly. Enrich, giving life to a virtuous process of qualifying its. Audience , also thanks to the contribution of data from media outside the company’s properties.
Identity Resolution: Maximize the Value of Your Data!
As one might easily guess, the revolution related to identity resolution generates a myriad of unmissable opportunities. For brands to create truly omnichannel customer experiences , even outside of the company’s properties.