Following the entry into force of the GDPR and the birth of consent management providers (CMPs), the IAB developed and published in 2018 the Transparency and Consent Framework (TCF) with the aim of standardizing the process of European Cookie obtaining consent to cookies, providing information about it to users.
The Blendee team talked about it at the latest meeting organized by the IAB TechLab in London , on the occasion of “ Rearc: Build for Privacy Series ”.
CMPs based on the IAB TCF determine macedonia phone number data specific uses and specify the advertising partners to which the user has consented.
- Legal basis : In TCF 2.0, providers how to fail your fundraising in 10 steps could European Cookie designate both consent and legitimate interest as a legal basis for purposes 2 to 10. 5 and 6. Therefore, providers can now only rely on consensus for these purposes.
- User-friendly text : TCF 2.2 brings improvements to names, descriptions, and explanations of intent and functionality. This provides users with clearer and more understandable consent information.
- new framework are require to provide information on how phone number us European. Cookie they process data, such as the categories of. Data collected and the retention perio. Additionally, CMPs are now require to report the total number of vendors.
In addition to these new features, it is important to remember that. TCF 2.2 reiterates the importance of preserving user control : publishers. European Cookie and CMPs are require to be able to guarantee users the possibility of. Revoking the consent given at the initial stage.