The long weekend of Black Friday and Cyber Monday has begun.
For days, discounts have been going crazy online and in stores and consumers have been looking for the best deal for some time now.
Email marketing campaigns, ADS ads, social media activities, in-store engagement : there are so many channels and tools to implement for successful Black Friday and Cyber Monday marketing strategies, but there are two key areas that are essential to stay focused on: profiling and personalization.
- Black Friday 2023: A look at the outlook
- Profiling before and after Black Friday: the importance of real-time data
- Black Friday Marketing: Personalize to Build Loyalty
Black Friday 2023 Marketing: A Look at the Information
Inflation and the high cost kenya phone number data of living will not slow down shopping on Black Friday and Cyber Monday .
This is according to a recent survey published by Shopify, according to which for the most anticipated weekend of the year, an increase in average spending is expected . In fact, according to the data, more than two-thirds of the sample surveyed say they intend to spend more than in 2022.
A greater willingness to spend, but not only that: new technologies applied to the sales and purchasing process (augmented reality, virtual assistant) and artificial intelligence will play a crucial role .
Returning to the study published by Shopify, in fact, 69% of respondents believe that AI will facilitate the discovery of new brands and products, while 74% believe that it can be an important help in finding more advantageous offers, as well as an indispensable tool to improve the shopping experience even at the point of sale (40% of respondents).
Great deals but also enriching and zero transparency on the use of funds valuable customer experiences: even on Black Friday and Cyber Monday, consumers are not giving up on personalized browsing, purchasing and engagement experiences. And one in two customers hopes that artificial intelligence will help brands embark on this adventure.
Profiling before and after Black Friday: the importance of real-time data
Timing matters. Not only during special phone number us promotions (think Black Friday and Cyber Monday), but also beyond.
The most anticipated shopping weekend of the year, in fact, is only the first appointment of a truly intense period that includes Christmas shopping and sales.
In reality, the periods of great promotions, both for points of sale and for the e-commerce sector, are increasingly dilated, which is why it is essential to think about Black Friday marketing strategies and activities that continue over time and allow you to make the most of the great wealth that every brand and company can boast , that is, data and information on users and customers .
Personal data, information on tastes and interests, purchasing habits and frequency, browsing behaviors and much more: online and offline, there is a lot of data that real and potential customers release in the interaction with the brand and its products/services.
This data, if collected and made available and accessible, allows the creation of an exhaustive user profile updated in real time , a unique customer view of each component of your audience , no longer plausible but real!
It is on this data that advanced and dynamic profiling and segmentation activities are implemented , the basis of marketing strategies to personalize the customer experience .
According to James McCormick of Forrester Research, real-time data must be “ fast enough to follow the customer ”: this is where the brand’s ability to create engagement comes into play.
Black Friday Marketing: Personalize to Build Loyalty
If for consumers the long Black Friday weekend is the time when they are most overwhelmed by offers and promotions, for brands it is often an opportunity not only to call on existing customers but to acquire new ones .
In both cases, it is essential to stand out from the noise and capture the attention of consumers, and to do this, it is necessary to stand out with personalized messages and offers .
Imagine being able to engage existing customers with product offers that take into account previous purchases or published data such as interests, tastes. Or imagine being able to re-engage a new customer acquired during the Black Friday period, showing personalized content, messages read and products, based on the recent purchase: the prospects for conversion and loyalty will certainly be greater.