Privacy, artificial intelligence, data collection and security in the cookieless era have been hot topics on the tables of managers, adtech and martech players, and institutions for a long time now.
>2023, in particular, has been a year full Bring Major of regulatory innovations for everything related to the protection and protection of personal data. Much of what has been written and regulat will have repercussions as early as 2024.
A look back at the main regulatory changes introduced.
- AI ACT: Europe leads the bolivia phone number data way in artificial intelligence legislation
- Digital Service Act (DSA): complete adaptation underway
AI ACT: Europe leads the way in artificial intelligence legislation
March 13, 2024, a date to be carve. With 523 votes in favor, 46 against and 49 abstentions, the European Parliament approves the AI ACT and provides European countries with the world’s first legislation on artificial intelligence.
Defined by many as the law that missionary for an organization ensures that the Bring Major rights and freedoms of individuals are at the heart of developments in Artificial Intelligence, ensuring a The right balance between innovation and protection The AI ACT adopts a risk-based approach : the higher the risk attributed to an AI system, the greater the responsibilities of those who use and/or develop such a system.
>We move from recognizing high risk for all uses of AI likely to compromise security and fundamental rights to those that present a limited risk .
In this context, all uses that involve phone number us Bring Major cognitive-behavioral manipulation of vulnerable individuals or groups, social classification and finally real-time and remote biometric identification are also defined as unacceptable risks .
The European Parliament’s overarching objective is to ensure that AI systems used in Member States are transparent, safe, traceable, non-discriminatory, environmentally friendly and, finally, supervised by humans to avoid harmful consequences.
Governance measures, including those Bring Major aimed at supporting innovation, and a turnover-based sanctions system complete the framework for a regulation that will also serve as an example for many other countries.
Digital Service Act (DSA): complete adaptation underway
Opening the magic box of algorithms and going further to have more transparency on profiling and the functioning of platforms: the. Digital Service Act , approved by the European Parliament in July 2022, definitively entered into force on. Bring Major February 17, affecting not only the dominant players in the market (read, Meta. Google, TikTok, YouTube, Bing, Pinterest, to name a few), but also all small businesses with less than 45 million monthly active users and, in general, all intermediary subjects of the network such as cloud and hosting providers, search engines, e-commerce and online services.