Email is the most important part of a marketer’s marketing strategy, no matter how big or small it is, your goal should be to create a high-stickiness campaign that can continue to appear in the user’s inbox. The 2021 survey found that About Email Deliverability less than 20% of participants said that the inbox entry rate reached 90%.
With the development and intelligence of ISPs, sending emails to users’ inboxes is not as simple as it used to be. To achieve a high click-through rate, many factors need to be considered, including the Internet Service Provider (ISP) and the Mailbox Provider (MBP), and it is necessary to know what kind of emails are accepted at any time to maintain a high delivery capacity. However, there are some common misunderstandings about the factors that affect email deliverability.
Myth 1: Unsubscribing will negatively impact sender reputation
Unsubscribing does not significantly oman phone number library affect the sender’s reputation, nor does it affect the deliverability of your emails. When a recipient unsubscribes, it provides a kind of feedback to the sender to improve your email campaigns and avoids clicking the complaint or spam button that will affect your sender reputation.
If the recipient no longer wants to receive your emails, allow them to unsubscribe. Sometimes, in order to avoid loss of contact lists, senders usually make the unsubscribe element very small or hidden, making it difficult to find. This practice will cause the recipient to click the complaint or spam button, affecting the sender’s reputation and thus the ability to deliver.
Myth 2: The more emails you send, the more money you’ll make
According to a survey, the return sales process how to standardize it? on investment of email marketing can reach 4400%, which means that for every 1 yuan you spend on email marketing, you may get a return of 44 yuan. However, this does not mean that you should send emails as quickly and as often as possible. You should focus on quality rather than quantity. Continuously increasing the sending frequency will cause recipients to gradually ignore or even complain about your emails. Spam complaints and low user stickiness will also affect delivery capabilities, resulting in reduced revenue. The best practice is to send emails to segmented, highly engaged users to maintain a consistent inbox reputation.
Myth #3: Sending to purchased lists is OK because the data is opt-in
Just because a list of recipients phone number vietnam is claimed to be “opt-in” doesn’t mean it’s OK to send emails to it. Senders often assume that because recipients “opted in” to a sign-up form, the list is legitimate from a legal standpoint, and it’s indeed a quick way to grow a contact list. Doing so may increase list data, but it will ultimately cause deliverability issues. The reality is that no matter how relevant the list is to your brand, the recipients will not be signing up to receive your emails. This will result in lower engagement, higher spam complaints, potential blocked lists, and a negative impact on your sender’s reputation. In the end, recipients who directly opted in to your brand won’t receive emails, and overall revenue will suffer.
Myth 4: As long as the idea remains the same, deliverability and sender reputation will not decline
As the Internet grows and becomes smarter, ISPs are constantly adjusting their strategies to combat spam to protect their users. Most senders are already accustomed to previous strategies and approaches, however, what was previously considered viable may now have a negative impact on delivery capabilities. Therefore, always adjust your sending strategy based on user engagement to maintain the highest sender reputation possible. Staying connected with your users and showing high engagement to your ISP will help you adapt to the changing delivery environment.
There are many misconceptions about email deliverability, and crossing the barrier between sender and user inbox can seem daunting, but you can increase your chances of reaching the inbox by creating content that adds value while staying connected to your users and understanding when and how they expect to get their information.