The transaction creates a unique platform in Italy, a key player in the domestic market with international ambitions Milan, June […]
Programmatic advertising in our country reached a value of around 788 million euros, with a growth of 10% compared to the
Privacy and Personalization or Privacy or Personalization? That’s the dilemma, Hamlet would have said! We have disturbed the protagonist of
Following the entry into force of the GDPR and the birth of consent management providers (CMPs), the IAB developed and
We find ourselves diving into the topic of connected and addressable TV a few days after the Engage conference , the event organized by Edimaker in collaboration with UPA ,
The effectiveness of a brand’s marketing strategy is increasingly linked to the. Ability to create personalized and valuable customer experiences.
The long weekend of Black Friday and Cyber Monday has begun. For days, discounts have been going crazy online and
Digital advertising must evolve, there is no alternative. If user privacy is at the center of attention in the digital
This is the perfect time to come and discover what’s new in Blendee. We will be present as sponsors and
Privacy and protection of personal data on the one hand , profiling and personalization of the customer experience on the other : when
Privacy, artificial intelligence, data collection and security in the cookieless era have been hot topics on the tables of managers, adtech and
However, including diversity in the workplace goes beyond simply hiring employees who represent different communities. We need to understand the
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